The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a. Blue ocean strategy formulation the four principles of. Jul 15, 2014 blue ocean strategy, by renee mauborgne and w. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy including examples and pdf download. And fish for a blue ocean cluster of neighbors to serve and a red ocean strategy 1. This, the authors refer to as the cornerstone of the blue ocean strategy. Value innovation strategy competes in an uncontested market space. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute.
Tippingpoint leadership is reminiscent of malcolm gladwells concept in his eponymous 2000 book, the tipping point. Blue ocean strategy and sustainability for strategic management. Blue ocean strategy how to create uncontested market space. Tipping point leadership fair process sequence of blue ocean. Formulating blue ocean strategy 3reconstruct market boundaries 47 4focus on the big picture, not the numbers 81 5reach beyond existing demand 101 6 get the strategic sequence right 117 fmkim. Tipping point leadership is a key pillar of blue ocean strategy that is central to overcoming organizational hurdles. Furthermore the blue ocean strategy was awarded with. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192 blue ocean strategy is a business strategy book, first published on february 3, 2005. Kim and mauborgne point out that untapped value is often hidden in complementary products and. How to create uncontested market space and make the competition irrelevant, a book by professors w. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. The risks of following a blue ocean strategy the adaptive. How to create uncontested market space and make the competition irrelevant by w. They are the authors of blue ocean strategy, which has sold over 3.
Blue ocean strategy is the most successful book on business masterplanning. Chan kim and renee mauborgne assert that tomorrows leading companies will succeed, not by battling their rivals for market share in the bloody red ocean of a shrinking profit pool, but by creating blue oceans of untapped new market spaces ripe for growth. The concept of blue ocean is based on the idea that the business universe is made up. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. In an audiobook that challenges everything you thought you knew, w. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue sea without competitors. That is why i am suggesting that blue ocean strategy principles lend themselves well to the education sector. Seminar paper from the year 2008 in the subject business economics business management, corporate governance, grade.
After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. A book i just read provides a great framework to figure out when you need to. Listen to these blue ocean donors very carefully with engaging, accepting respect 4. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Is it possible to apply blue ocean strategy for tourism. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. Blue ocean leadership is designed to be applied across the three distinct management levels. The problem, say the authors, stems from the strategicplanning process itself, which usually involves preparing a large document, culled from a mishmash of data provided by people with conflicting agendas. In short, the authors are rather vague about the research project which was the basis of the new management innovation strategies they are marketing in this book. In a business context, it is inevitable that one of the main words one would hear is competition. Tipping point leadership blue ocean tools and frameworks.
The book remains one of the most successful business books of all time. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Nov 14, 2008 to draw a blue ocean strategy, focus on the big picture and reach beyond existing demand, a good strategy has three qualities. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. It requires the right research, patience and focus. Chan kim harvard business school press, 2005, conceived of a new way for companies to drive profitable growth. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Pdf impact of blue ocean strategy on organizational. Blue ocean strategy 1creating blue oceans 3 2 analytical tools and frameworks 23 part two. How to create uncontested market space and make the competition irrelevant audiobook by w.
The premise on which the blue ocean strategy thesis is built, is a simple one. And before i move on to enlighten you how the tipping point leadership strategy works, let me give a brief overview of how it came into being. The blue ocean strategy implementation scenario case offers a set of interactive group scenarios which are designed to deepen the participants understanding of blue ocean strategy implementation principles. Chan kim and renee mauborgne heres the strategy create new markets. How to create uncontested market space and make the competition irrelevant unabridged by w chan kim, renee mauborgne isbn. Companies pursue blue ocean strategies to make competition irrelevant. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. In a way doing business is like participating in a. My colleagues and i see strategy execution as an integral part of strategy. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Stream and download audiobooks to your computer, tablet or mobile phone. Blue ocean strategy is about offering alternative services that have different functions and forms but the same purpose. Bratton used tipping point leadership to make unarguable calls for change.
A structured process of visual awakening, exploration, strategy fair and communication pushes a companys strategy towards blue ocean. This article explains the blue ocean strategy, developed by w. The blue ocean strategy implementation scenario case offers a set of interactive. This templates provides iconography and diagrams to work with the blue ocean strategy tools. This includes a detailed overview of tipping point leadership and its benefits in bringing about fundamental change quickly and with limited resources, and a discussion on how this is especially important during tough economic conditions. Blue ocean strategy is a value innovation strategic move that opens up new uncontested market, creates new demand, makes the competition irrelevant and helps a company to generate more revenue than competitors that focus narrowly on the existing crowded market. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. A book i just read provides a great framework to figure out when you need to change, and what strategic direction to head. Impact of blue ocean strategy on organizational performance. It is being published in a recordbreaking 44 languages and is a bestseller across five. Tipping point leadership at a glance leaders like bill bratton use a fourstep. Chan kim and renee mauborgne, professors at insead.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Each tool has a slide for the description and application within the strategy analysis. As outlined in our book, tipping point leadership allows you to. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process. Theory of tipping pointsin any organization, once the beliefs andenergies of a critical mass of people areengaged, conversion to a new idea willspread like an epidemic. Blue ocean strategy is a landmark idea founded by w. Further the blue ocean strategy aims to create new best practice rule by breaking the existing value cost trade off, thereby creating uncontested market space, thus making the competition irrelevant. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. Blue ocean shift is packed with realworld examples of organizations facing the same constraints we all face be they politics, bureaucracy, or limited resources that applied the very tools and process outlined in the book to shift from competi. Blue ocean strategy is often compared to venture strategy. Sep 23, 2014 view the entire blue ocean leadership series here. How leaders drive change leadership is about influencing people in a specific direction, but sometimes that direction needs to change. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.
Blue ocean strategy how to create uncontested market space and make the competition irrelevant boston. The blue ocean strategy, with its actionable frameworks and tools for both. Describe your theory of tippingpoint leadership and its relation to achieving blue ocean strategy. He is the coauthor, along with renee mauborgne, of the book blue ocean strategy, expanded edition 2015. It is being published in a recordbreaking 44 languages and is a w. However, there is a large difference between these two approaches. Blue ocean strategy how to create uncontested market. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Based on a study of 150 strategic moves spanning more than 100 years. How to create uncontested market space and make the. Venture strategies have been used by large multinationals for decades. Blue ocean strategy is a bad book, but it is not your usual bad book. The premise of the book is that companies can succeed by creating. Apr 10, 2012 blue ocean strategy blue ocean strategy tools bos strategy tools six principles of blue ocean formulating blue ocean strategy the principles that drive the successful formulation are reconstruct market boundaries, focus on the big picture, not numbers, reach beyond existing reconstruct market focus on the big demand, and get the strategic.
What are some successful examples of blue ocean strategy. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Sep 24, 2017 blue ocean strategy requires a different mindset. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to. Blue ocean strategy powerpoint template slidemodel. Well, the history behind this tipping point leadership is even more interesting. Executing the blue ocean strategy asian productivity organization.
Lecture on tipping point leadership and fair process in action. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. Everyday low prices and free delivery on eligible orders. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy is the fastest selling book in harvard business school press history with over 1 million copies sold in the first year and is now being published in a recordbreaking 41 languages. The history of tipping point leadership dates back to early 1994 when william bratton was appointed police commissioner of. Create a new market space through innovating on the value you give to the customer. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean strategy pursues differentiation while lowers cost. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. The four pillars of blue ocean leadership insead knowledge. Reviewing the blue ocean strategy universiteit twente. Blue ocean strategy and sustainability for strategic. Further the blue ocean strategy aims to create new best practice rule by breaking the existing value cost trade off, thereby creating uncontested market space, thus making the.